Tuesday 19 November 2013

EDM Weekly - My Audience interpretations

From looking at the magazine 'EDM Weekly' and doing a bit more research into the fans of the genre the things that I have managed to pick up are as follows; 

Gender - Male and Female, males are more targeted, but there is often a minimal colour scheme more representative of the featured artists rather than for audience attraction.

Age - The age range for readers of this magazine are around 15 to 30. The reason for such a wide age range is because the genre itself has increased so largely in the past year and has become a feature of a huge amount of peoples life. There is both producers, and listeners that will want to read it, and as an older producer, this is why the age range becomes higher. Alternatively in listener ages it would be around 16 - 25 because it is dancefloor/headphone orientated music, therefore this is the regular age to visit shows and gain more personal music tastes.


 As an example I have pulled up this fun cover of EDM Weekly, this shows just how diverse a sensible magazine can make itself depending on context. this is proof as to why my Gender target can be male and female, and the age range can be a lot wider, since it is aimed at teens aswell.

I have made a note of the fact that sexual orientation does not effect this kind of music genre, along with race and education... because these factors are separate from the factor of how people like to enjoy their music.

this magazine has a price range of roughly £5 english money, so we can tell that it is a well written and thought out magazine, and that the audience of the music, whilst loving to 'dance' to the music, also must be intellectual to want to read about it, and therefore will have income to disperse at their will.

From this I have decided that my magazine will cost £5.00 and will be aimed more at people who are gaining 'pocket money' or small forms of dispensable income.


Since the music magazine I have chosen is going to be aimed at a singularly brand of music range, it will be a lot more obvious that the fans/buyers of the magazine will have some loyalty already to the brand and artists that will be featured for it. There will be a bit of an ideal lifestyle design as the readers may want to learn about parts of music production, or things about the artist that they love...

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