Sugar Blast Audience

I thought I would take the courtesy to make another post continuing some details on mine and Andrew Houghton's Sugar Blast project. (Now Complete)—

As mentioned before our primary audience is Males & Females aged 16+–—People of these ages often look for soft drinks that are full of relaxed flavour yet provide a useful burst of energy for the day.On top of this we want to see ourselves branding alongside cinemas with our larger cans, perhaps for film tie ins. This is because people are often more likely to spend on bigger drinks at the cinema.
We also like the idea of involving actors with the branding as we have some examples who would enjoy the drink.


People who are highly involved in sport, yet look for a refreshing beverage to enjoy whilst taking a break from the exercise.—The drink will be low priced and will have a more overall demographic which will not exclusive to any ethnicity or public group.—Our product will be styled as inclusive for a bigger audience, but will mainly be directed at a specialist audience of sport people (e.g. Lucozade, Powerade)

Sugar Blast (Media Audience Targeting Presentation)

I thought I would take the liberty of posting a progress report for one other project which I'm working with my friend Andrew Houghton on. A project called Sugar Blast, a brand of fresh Energy drinks with fruit flavours.

In the presentation we have created we will be explaining the target audience and how we would develop and expand our product towards our audiences.

But for now here is a progress report on the can design.

The Oldershaw News (preliminary Task) Front Cover

Here I have shown my finished Front cover for my preliminary task, it isn't perfect but I think it shows a considerable amount of effort and design reference to style models.

I think that using a variety of effects, for instance the shadow effect, has allowed me to depict each seperate part and use of the magazine features.

The tagline is well featured with the front cover photo that I have taken and looks professional enough to be placed with the photo.

I am using the School Badge as part of the Masthead and Logo for the magazine.

I have also added another story, but only the one so it doesn't clutter up the front cover. Though realistically I would have at least 3 to 4 stories on the cover.

I have used a picture of the English curriculum being presented by a teacher with a six former, then a smaller picture of a year 8 pupil presenting the new art exhibition which is on display.

Media Pre-Liminary Task (Contents Page)

This is the finished version of my Contents Page for my preliminary task, I have tried to use colour schemes where appropriate and have provided the necessary information to show the ideas of this contents.

In the two dark red boxes at the bottom which have picture frames next to them will have text in them to display the feature with the pictures.

I have kept the theme the same as the front cover, with the logo at the top, and have just made it smaller as to fit more info onto the page.

I have provided page contents and contact details for the school on the page as these are what you would find on a regular style model of a magazine.

Pre-Limary Task (Cover Change)

I have posted an update below showing some work that I have been doing on my preliminary task front cover. In the screenshot you can see myself working in photoshop with the transform and crop tools to resize the image to how I would like it fitting to my cover.

Along with this you can see that I have changed the writing that was shown on my last cover update to a more suitable location, and I have added some effects to make it stand out, like they would on a regular magazine cover you tend to see in stores now a days.

The Oldershaw Academy (Monthly) - Pre-liminary task update.

 

This is my current progress on my Pre-Liminary task for media, this is the front cover I have produced for a school magazine so far. I have used my chosen picture from my shots and have done a considerable amount of scaling and graphical work in photoshop to make the magazine look suitable and fitted to the task.

I asked for a good resolution photo of the Oldershaw logo which has placed very well (in my opinion) on the front cover. I need to do alot more work to this to finish the cover. I have a decent amount of experience using Photoshop, however this type of editing for suitable and a more regulated style is a bit different for me. It has been nice to step out of my comfort zone.

Would be nice to hear some thoughts and feedback.