Sugar Blast Audience

I thought I would take the courtesy to make another post continuing some details on mine and Andrew Houghton's Sugar Blast project. (Now Complete)—

As mentioned before our primary audience is Males & Females aged 16+–—People of these ages often look for soft drinks that are full of relaxed flavour yet provide a useful burst of energy for the day.On top of this we want to see ourselves branding alongside cinemas with our larger cans, perhaps for film tie ins. This is because people are often more likely to spend on bigger drinks at the cinema.
We also like the idea of involving actors with the branding as we have some examples who would enjoy the drink.


People who are highly involved in sport, yet look for a refreshing beverage to enjoy whilst taking a break from the exercise.—The drink will be low priced and will have a more overall demographic which will not exclusive to any ethnicity or public group.—Our product will be styled as inclusive for a bigger audience, but will mainly be directed at a specialist audience of sport people (e.g. Lucozade, Powerade)